"Where's Your Marketing Message" Quiz
Wondering if your marketing message is dancing in the spotlight or is busy cowering by the punch table? Take this quiz and find out.
1. Overall, you would describe your marketing as:
A. Going strong. You consistently get lots of good leads and sales
from your marketing efforts.
B. Getting better. You're seeing some positive results, but you're always
looking for ways to improve.
C. Flat. Your sales are neither growing nor shrinking.
D. Don't ask.
E. You don't do much marketing. Or any marketing for that matter. Customers
pretty much find you.
2. Your last marketing campaign was:
A. A huge success. It exceeded your expectations.
B. No complaints. You're pleased with your results.
C. Not sure. You didn't notice much change with your sales.
D. A waste of good money.
E. You can't remember your last campaign. In fact, you don't think you've
ever had one.
3. At a Chamber of Commerce meeting, you bump into a woman who you feel would be your ideal customer. Her response after you introduce yourself is:
A. "I'm so glad I ran into you. I've been meaning to talk to
you in more detail about how your business can help me out."
B. "Oh, I think I remember hearing about you. Tell me more about
what you do."
C. "Sorry. What did you say you do again?"
D. "Who are you?"
E. "Excuse me. I need to refill my drink."
4. While working out at your health club, you find yourself exercising next to your sister's new boyfriend. Even though you know he has no interest in your business, he starts quizzing you about what you do. After you tell him, he says:
A. "Oh, that's interesting." And changes the subject.
B. "Yes, I think I've heard about your business." And changes
the subject.
C. "Yes, I think I saw one of your ads in the paper last week." And
changes the subject.
D. "Oh course. I've been seeing your ads all over the place." And
changes the subject.
E. Changes the subject.
5. You run into one of your customers at a restaurant. He's sitting with a large group of people, but still jumps up to greet you. When he turns to introduce you to the rest of the group, he:
A. Describes your business perfectly.
B. Gets it mostly right.
C. Manages to describe one aspect okay, although he got a couple major
points wrong.
D. Describes someone else's business. At least that's what you think
he was doing. He certainly wasn't talking about your business.
E. Doesn’t quite get your business name right. For that matter,
he doesn’t pronounce your name correctly either.
6. You feel like you're getting your money's and/or time's worth from your marketing efforts:
A. Most definitely.
B. Definitely.
C. Not sure.
D. Don't want to talk about it.
E. You're getting a great return -- after all, you spend hardly any time
or money marketing so ANY return is huge.
7. Overall, how would you rate your marketing in terms of meeting your overall business goals?
A. Exactly on track.
B. Doing pretty good. For the most part, your marketing is helping you
meet your goals.
C. You're still in business so you guess something must be working. Although
you're not exactly sure what.
D. Business isn't so hot.
E. What goals?
To score your quiz, go here.
Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.michelepw.com. Copyright 2004 Michele Pariza Wacek.
I also write fiction. Learn more here.
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